Supporting the print advertising industry.
Starting with creation of a desktop application used to optimize flyer distribution for a company that is now part of a $2.2 billion media and marketing services organization, we are actively involved in licensing or creating products that support the print media industry. In addition to these products we also provide services that bridge the gap between target market analysis and execution. (Check out our Maps and data visualizations section to see some real examples.)
- Market Analyzer
TRIMAP’s Market Analyzer product is the primary tool used to manage information about over 700 community newspapers across Canada. Used primarily by regional newspaper associations to support the media buying industry, the Market Analyzer also forms the basis of other web-based products that can be deployed within corporate newspaper groups or individual newspapers.
- myMedia kit
myMediaKit is a customizable web-based tool that can easily be added to corporate newspaper websites or websites for regional sales and marketing organizations. The purpose of myMediaKit to help newspaper sales reps, editorial staff, advertising agencies or advertising clients quickly assemble information describing media buying options they may be interested in. Check out an implementation in Ontario, Manitoba or across the prairies. Interested? Send us a note and our sales Team will get back to you (info@marketanalyzer.com).
- myMarket
myMarket is a customizable web-based tool that can easily be integrated into individual newspaper websites and provides interactive maps, reports and charts that describe key demographic, consumer spending and circulation data for a newspaper’s coverage area. Not only is myMarket accessible to newspaper sales reps, editorial staff, advertising agencies and clients; it also enhances the online experience delivered for a newspaper’s readers and demonstrates a new level of connection with the community a newspaper serves.
