Making maps and visualizing data.
With over two decades of experience, we continue to apply our expertise with spatial data and software to create map-based systems and provide related analytical services. Our work not only leverages accessible mapping technologies such as Google Maps, it involves innovative techniques to analyze and communicate information.
- web-based thematic maps
To support a TRIMAP application that is used to identify target markets based on over 3,000 demographic and socio-economic variables, we introduced the concept of grid-based decision making and provided a simple interface to generate thematic maps quickly and easily. (Created using Google Maps API, TRIMAP’s vgMapper and Oracle-based data.)
- new store location analyses
When one of North America’s leading jewelry retailers wanted to investigate where they should open a new store in the southern United States, we assembled point-of-sale data, consumer spending data and other information including ethnicity and income to create a mathematical model that identified their best options. (Created using SPSS, MapInfo and Vertical Mapper.)
- transit network enhancements
When the Province of Ontario needed to visualize the possible impact associated with extending the subway system in the City of Toronto, we assembled travel time data, origin/destination information and described the net benefits of this large capital investment. (Created using MapInfo and Vertical Mapper.)
- origin destination flows
When one of Canada’s foremost authorities on public transit needed to illustrate the potential for public transit to accommodate travel patterns in Canada’s largest urbanized area, we assembled origin/destination data and illustrated how many people traveled from home in one area to employment destinations in others. (Created using MapInfo, Vertical Mapper and Adobe Illustrator.)
- ontrac collision system
To support a TRIMAP application that is used by cities and municipalities across Canada, we created an SVG-based mapping tool that supports the display and analysis of motor vehicle collisions. Not only are collisions referenced to a point, they are associated with specific intersections and road sections. As a result, the relative safety of all components of the road network can be evaluated by end users. (Created using MapInfo, TRIMAP’s vgMapper and Oracle-based data.)
- thermal mapping to identify what matters most
To help our client show how their newspapers could be used to cover specific target areas, we supported the creation of a web-based display tool that incorporates “thermal mapping techniques” and is delivered within a public website. (Created using MapInfo, Vertical Mapper, Adobe Illustrator, Map Publisher and Flash.)
- a new way to see and understand data
When we needed to create a new way to manage a proprietary dataset describing the penetration of a newsppaers across Canada, we created a web-based dashboard that displayed audited circulation data and Canada Post household data to assist in the decision making process. Spatial data was represented simultaneously as points, regions and within a standard chart. (Created using MapInfo and Tableau.)
